Last Updated: May 1, 2026

Privacy Policy

How MarketFocus collects, uses, and protects your personal information — and your rights under applicable data protection law.

Summary

We collect minimal data, use it only to operate and improve our services, do not sell your personal information, and respect your rights to access, correct, or delete your data.

1. Who We Are

MarketFocus operates marketfocus.net and is the data controller for personal information collected through this website. Privacy questions: privacy@marketfocus.net

2. What We Collect

Information you provide directly

Newsletter subscription: Email address only.
Contact form submissions: Name, email address, and message content.
Account registration: Email address and hashed password.

Information collected automatically

Usage data: Pages visited, time spent, browser type, device type, and country-level location derived from IP address.
Cookies: Session cookies, analytics cookies, and advertising/affiliate cookies.
IP address: Collected for security and fraud prevention. Not shared with third parties for marketing.

3. How We Use Your Information

To deliver and personalise the newsletter and Daily Briefing
To analyse site usage and improve content
To respond to support and contact requests
To track affiliate referrals for commission purposes
To comply with legal obligations
To detect and prevent fraud or security incidents

We do not sell your personal information to third parties.

4. Legal Basis for Processing (GDPR)

Contract performance: Delivering services you requested
Legitimate interests: Analytics, security, fraud prevention
Consent: Optional analytics and advertising cookies — withdraw at any time
Legal obligation: Where required by applicable law

5. Data Sharing

Email service providers — under data processing agreements
Analytics providers — using anonymised data
Affiliate networks — limited transactional data for commission tracking
Legal authorities — when required by law

6. Cookies

Strictly necessary: Required for site function. Cannot be disabled.
Analytics: Site usage understanding. Can be disabled without affecting functionality.
Advertising/affiliate: Click tracking for commission attribution. Can be disabled.

7. Your Rights

Access: Request a copy of your personal data
Rectification: Correct inaccurate data
Erasure: Request deletion ('right to be forgotten')
Portability: Receive data in machine-readable format
Objection: Object to processing based on legitimate interests
Withdraw consent: At any time for consent-based processing

To exercise rights: privacy@marketfocus.net. We respond within 30 days.

8. Data Retention

Newsletter data: retained until unsubscribe + 30 days. Contact forms: 12 months. Analytics: 26 months in aggregated form.

9. Security

We implement HTTPS encryption, hashed password storage, access controls, and regular security audits. In the event of a breach posing risk to your rights, affected users will be promptly notified.

10. Changes

Material changes are notified to newsletter subscribers at least 14 days before taking effect. The 'Last Updated' date at the top of this page reflects the most recent revision.